Visual Design Samples

In early 2024, I decided that I wanted to refine my brand identity. I’d had a name change and a career shift since I’d seriously sat down with my own brand, and I thought it might be a good exercise to develop my identity as a Figma component library. Of course, a design system needs a foundation, so I sought to define my brand. I chose the following goals:

Create a web presence and identity that exemplifies my empathy and passion for user experience (UX), user interface (UI), and visual design.

Empathy through:

• connection with my teammates

• connection with the audiences I reach

• making my work as accessible as possible

Passion through:

• the quality of my work

• the ways I choose to express myself

• the people I advocate for

I experimented with colors and landed on a blend of indigo and orange, carefully tested for good contrast and colorblind layouts. I tagged each color relative to their WCAG 2.0 level on a white background. Additionally, I leaned into using Work Sans for my type family, choosing weights that are easily visible at 16pt./1em.

So far, I’ve expanded the brand to my business cards, and I have more plans in the near future—including that Figma design system!